Click here to listen to Alex and Ivy discuss the rise of wigs as a mainstream accessory.
Episode 1 examines the modern wig market, highlighting its transformation from a niche product into a mainstream fashion and medical accessory. It outlines the significant growth and future projections for the industry, attributing success to factors such as increased demand for self-expression, convenience, and inclusivity. The text also explores the impact of social media, technological advancements, and evolving consumer demographics and values on driving market trends and popular styles.
